Did you know that the $2,500 “Brand Name” watch you’ve seen in that fancy magazine ad didn’t cost more than $250 to make?
Over-the-top price tags are there to keep the myth alive: that a high-quality Swiss made watch needs to be absurdly expensive and only belongs on the arms of a select few.
We’re a group of Swiss watchmakers and entrepreneurs who are fed up with the way things are.
We've gathered the highest quality materials and precision Swiss movements and built a damn good watch.
An expertly handcrafted, timeless Swiss watch, all for a fraction of the price you would pay anywhere else.
HOW DID WE PULL THIS OFF?
We’re building the same watch as all of the "Brand Names" are building, with all of the same materials. So why is their watch $2,500 while ours is $500?
We're not paying a celebrity hundreds of thousands of dollars to wear our watch so you can feel better about wearing one yourself.
We're not plastering pictures of our watch all over the same places the uber rich hang out: fancy hotels, country clubs, first class airport lounges.
We're not paying a cent to all of the greedy middlemen who take their cut before you can get your hands on a Swiss made watch
We are selling directly to you, and we’re taking all of those savings and passing them right on back to the person that deserves it the most.
HOW THE OUTSIDERS ROCKED BASELWORLD
BEST IN CLASS WATCH CASE
Every detail of the Outsiders watch case meets the highest Swiss standards. Scratch-resistant, curved sapphire glass and a 300m water resistance level ensure that you’d need to go out of your way to make a dent in this watch. We didn’t forget the fine details: an engraved logo on the crown, hand-polished sides, and a matte top case finish gives you that warm luxury feeling.
NOT JUST PRETTY TO LOOK AT
Choose from a black lacquered, blue or green sunray dial built from the best stuff we could find. The applied indices are hand-filled with photoluminescent material because how else could you tell the time in the middle of the night when you’re 300m under water?
PREMIUM SWISS AUTOMATIC MOVEMENT
Just like some of those $2,500 “Brand Name” watches, our watch is powered by either an ETA 2824-2 or a Sellita SW200 automatic movement. Those workhorses of the Swiss watch industry keep time so accurately that you’ll never be late to anything ever again, guaranteed.*
WHO ARE THE OUTSIDERS?
We don’t believe that randomly adding thousands of dollars to the cost of something makes it more valuable or more exclusive. We don’t believe in golf. We don’t believe only stupidly wealthy people deserve to wear a high-quality Swiss watch. We believe in price transparency. We believe in quality. We believe in fair luxury that everyone can afford. But that’s not the kind of thinking that’s very popular in the Swiss watch industry. These views make us … you guessed it, Outsiders. Our watches are Made in Switzerland: designed in our office in Zurich and hand assembled in the Watch Valley of Jura. Come visit us if you’re in town. If you’re not an Outsider by then, you will be after.
TALKING ABOUT THE OUTSIDERS
"In all, the Outsiders Revolution is a great looking watch, which in my opinion offers a tremendous value proposition. The watch retails at a price of $499 which definitely sounds like a steal for what this watch offers."
"This watch certainly does not feel like a microbrand watch or a watch from a smaller company. It has that refined and Swiss feeling which really blew my mind when I unboxed it."